It’s not that physicians of traditional primary care don’t know what they’re doing. It’s not that they’re bad at their jobs. It’s not that they don’t care about their patients, or are incapable of making eye contact during an appointment.
The problem with how traditional docs perform is a result of something much worse.
It’s an environment that allows talent to be used at less than its full potential. It’s knowledge being hidden behind a wall of rules that prevents it from shining through. It’s a flawed system that spends so much time communicating internally that it can’t effectively communicate to those who need it most: patients.
Physicians in a traditional healthcare setting went through medical school just like the rest. They have what it takes. They got into the business to help people, but the setting they find themselves in is more conducive to sticking with the red tape rather than sticking it to the red tape. And that means paperwork, paperwork, and more paperwork.
Many docs have already found a better home. One that puts them in control and gives them the kind of life they dreamed of in med school. One that serves their patients by providing them proactive healthcare and time. Ahh, time. Life under this roof challenges them to be better, think outside the box, and push their own limits. This life they’ve found? It doesn’t revolve around paperwork.
The Direct Care movement is in full swing, and it’s calling those physicians who feel… stuck. Disillusioned. Trapped. But it’s also calling physicians who feel invigorated, entrepreneurial, and inspired.
There’s room for everyone here.