Pajama time. You’ve heard of it, right? It’s the time most traditional docs spend at home catching up on paperwork from the day. You can just picture it. The rest of the house is asleep, the clock on the bedside table reads some insane hour, and even though all the doc wants to do is snooze after a long day, she’s propped up on a pillow shuffling papers around by nightlight.
DPC docs still have pajama time, but it looks a liiiiitle different. There may be PJ’s involved, but that’s about the end of the list of similarities. Instead of checking off boxes and pouring over paperwork to make sure billing codes are spun the right way and hasty patient scribbles (ahem, notes) are properly transcribed, DPC docs do something else entirely.
They build their business. They schedule Facebook or Twitter posts, write articles for their blog, outline their next marketing campaign strategy. Things that add value to their practice and spread the word about what they have to offer. Or maybe they do some extra research on a treatment plan they’re scheming for an unconventional patient. Or maybe they respond to a text message from a worried mother whose two year old has a rising fever.
We don’t know about you, but if we had to choose, DPC PJ time seems like the waaay better option. Just sayin’.Tweet