Posted by: AtlasMD

February 25, 2015

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Direct Care Sells Itself.

In the most recent Atlas MD podcast Drs. Josh and Doug touch on something every DPC physician should embrace.

Direct Care sells itself.

Having said that, those new to the DPC business model have a unique opportunity to propel the “self-selling” part forward. In a nutshell, make pristine examples out of your first few patients. Be impeccable, intuitive, proactive, and all the other positive adjectives that might describe DPC docs. No excuses. Make it impossible for your patients to overlook the value in what you have to offer. Show them what their care is made of so they’re bursting to tell everyone they know. Here’s why letting them in is so crucial:

When you show how a product is made, you’re inviting your customers behind-the-scenes and enchanting the narrative they hold of you. There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived—the latter elicits an emotional connection.

DPC is already emotionally charged, so it’s only fitting that transparency is what will keep patients coming back. If Direct Care physicians give their patients the right ammo, patients might just change the face of healthcare all on their own.

Read more on the topic of how a product sells itself and why. >

Atlas MD Podcast 21 – Inside the Mind of Medical Students

Atlas MD Podcast 21 – Inside the Mind of Medical Students

In the latest podcast, Drs. Josh and Doug talk about their upcoming travel schedule, which recent updates to the Atlas.md EMR have made the most impact on clinic efficiency, the launch of IAmDirectCare.com, and how a $600 prescription turned into $6 (that’s not a typo!).

Next, the docs open up the floor to two medical students from Kansas City who have been shadowing Atlas MD for the past month. The students verbally explore their chosen paths, and express how Direct Primary Care fits into their future plans. Then they grill Josh and Doug on a handful of questions everyone’s thinking, but may not be asking out loud. They discuss marketing practices, how DPC sells itself, why it’s best not to offer insurance out of the gate when starting your DPC practice, and how in the world some docs still don’t see the benefit of the DPC model. The students don’t hold back and succeed in getting their answers.

Through it all, it’s becoming more clear that the DPC message is reaching more physician hopefuls throughout more aspects of their training. Although it can sound too good to be true, docs are learning that the DPC model can solve a lot of problems for a lot of people if implemented in the right way.

Listen to Podcast 21 here for all the details! > 

Atlas MD Podcast 20 – Answering the Why.

Atlas MD Podcast 20 – Answering the Why.

STREAM EPISODE 20 OF THE ATLAS MD PODCAST ON iTUNES >

Direct Care is expanding! More and more clinics are opening their doors using the Direct Care model, including specialty practices like endocrinology, and psychiatry clinics. The chiropractic community has also been listening lately, some of them adopting a monthly membership model themselves. Lending to a busy upcoming travel schedule, the Atlas MD team is working hard to not only dispel the myths of Direct Care, but continue to answer questions and educate those who want to learn more about this model of healthcare.

In this Podcast: Answering the Why.

Derived from a talk on behavioral economics, Drs. Josh and Doug explore how people make decisions based on their financial situation. The method of explaining how a $50 monthly is better than a $20 copay can be phrased different ways to get different responses – and being able to explain those situations comes from knowing why you’re doing what you’re doing in the first place.

Listen in to find out how Direct Care medical professionals have the best “Why” ever.

STREAM EPISODE 20 OF THE ATLAS MD PODCAST ON iTUNES >

Atlas MD Podcast 18 — The State of Specialty Care

Atlas MD Podcast 18 — The State of Specialty Care

STREAM EP. 18 OF THE ATLAS MD PODCAST ON iTUNES

A lot’s been going on! In addition to talking about the state of specialty care with respect to Direct Primary Care, here’s a sneak peek at the latest podcast:

  • We’ve had lots of meetings with insurance companies about how they can create a wrap around product to sell alongside Direct Primary Care, which could help take DPC mainstream even faster.
  • Employers are able to give their employees monetary raises because of their association with Direct Primary Care.
  • The ACO model is struggling to be sustainable due to the high cost of healthcare – Direct Care can help decrease overhead by decreasing waste, and turning that waste into profit.
  • Big updates to the Atlas.md EMR software include more fitness app integration features.

Last but not least, We were honored to have a med student join us for an entire month recently, and we want to make sure the medical community knows they’re more than welcome to stop by and see what we’re all about. Or if we can help make direct care a part of your medical education, conference, personal training experience, please get in touch.

Atlas MD Podcast 17 — Meet Dr. Michael Palomino

Atlas MD Podcast 17 — Meet Dr. Michael Palomino

STREAM EP. 17 OF THE ATLAS MD PODCAST ON iTUNES

And we’re back. We brought in a special guest for this week’s episode–our own Dr. Michael Palomino!

It’s go, go, go in the world of Direct Care. First off, we’re excited that Dr. Samir Qamar of MedLion was able to start DPC United. The association will organize and promote our cash-only model of healthcare. Remember, Direct Care is competitive but it’s not winner-takes-all. Physicians are in this together. Education and awareness are critical to our movement because insurance has our nation in a subservient position: People are under the impression that coverage is absolutely necessary for ALL healthcare, when we know that’s not the case.

And more exciting news. Atlas.md EMR has been fully funded for 2+ years of ongoing development. Direct Care docs, take note: we’ll be continually iterating on our revolutionary software tool. In fact, we recently rolled out a new update. Check out the list of feature updates here. And please, keep emailing us all of your feedback so we can continue honing Direct Care’s premiere software.

Stream The Next Atlas MD Podcast, Episode 16 >

“Medicine is a business,” says Dr. Doug Nunamaker, “And how our nation’s doing it isn’t working.”

Listen to Drs. Josh and Doug discuss Direct Care in the latest episode of the Atlas MD podcast.

Ditching insurance companies and running a successful business isn’t for the faint of heart, but it’s the only way that family care will keep doctors and patients healthy and happy.

However, one of the biggest challenges for a new Direct Care doctor will be the transition. Which is why we recommend that patients pre-enroll in your Direct Care clinic before you make the switch. Feel out which patients are going to join you, and for those who aren’t ready to follow your lead yet, no worries. With the proper planning and commitment, you can help all your current patients find primary care, and run a profitable business.

If you’re considering a transition into this affordable, powerful alternative to the hurried world of fee-for-service medicine, make sure to visit IWantDirectCare.com. There, you can create a Clinic Account to let potential Direct Care patients know where you plan to offer cash-only medicine.

Direct Care Is So Good You Will Cry. Stream ATLAS MD PODCAST #15…

Direct Care Is So Good You Will Cry. Stream ATLAS MD PODCAST #15…

Thank you for Tweeting us your direct care questions. We went through and answered them one by one in our newest podcast. Someone asked about how many patients we’re seeing. Great question! We’re proud to say that we’re seeing about 1,500 patients in total now, and that Dr. Palomino is seeing ~415 patients after entering Atlas MD last May.

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LISTEN: Atlas.md Podcast, Ep. 14

LISTEN: Atlas.md Podcast, Ep. 14

We’re back and a LOT has happened! Seriously, 2014 is going to be a year of paradigm shift — the status quo isn’t going to cut it if insurance premiums jump 50-60% and fee-for-service docs are being told to keep 6 months of cash on hand to protect themselves from ICD-10 payment delays. Great news, though, we’re working with large unions comprised of 10-15k employees — manufacturing unions, school district unions, others — and excited about how vital this could be in the spread of direct care. And there are more physicians cutting the red tape — A practice in Oklahoma opens April 1st; Dr. Michael in Missouri is almost ready to start operating cash-only; an office in New Mexico opens February 1st; and several more are slated for the next few months. Once this ball gets rolling, we’re convinced it’s not going to slow down.

LISTEN TO EPISODE 14 OF THE ATLAS MD PODCAST HERE

In this episode, the docs outline best practices for direct care pricing, share a surprising story of insurance intimidation, and offer insight into the effects that insurance-free medicine will have on healthcare.

LISTEN: Atlas.md Podcast, Ep. 13

LISTEN: Atlas.md Podcast, Ep. 13

Happy New Year! The direct care duo starts 2014 with good news and exciting updates. We’re happy to report that we’ve been consulted by Kansas University; in the near future, more students will be getting a glimpse into the world of insurance-free medicine through their curriculum. International pins were placed on the I Want Direct Care map (including clinics and patients in the U.K., Vietnam, Argentina, and more). And a humblebrag warning: we were interviewed by Harvard Business Review, so keep an eye out for that.

LISTEN TO EPISODE 13 OF THE ATLAS MD PODCAST HERE

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LISTEN: Atlas MD Podcast, Ep. 12

LISTEN: Atlas MD Podcast, Ep. 12

And we’re back. You can stream the new Atlas MD podcast on iTunes. We’ve had some recent speaking engagements, one of which was with the Wichita Rotary. Little known fact, our local Rotary Club is the seventeenth largest in the world! Who’d have thought?

Also, thanks Dr. Ray Siedel from Ruidoso, New Mexico, who stopped in to discuss his direct care transition that’s happening over the next six weeks. We have multiple doctors scheduled to come in every week for the next month. We’re always glad to talk shop, so let us know if you want to stop in.

LISTEN TO EPISODE 12 OF THE ATLAS MD PODCAST HERE

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