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Category: DPC Marketing

DPC Marketing

Why Trust Is the Cornerstone of Successful DPC Models

This may come as a surprise to no one (except, perhaps, existing healthcare providers), but patients who trust their providers tend to stay onboard for longer.  One report by Accenture found that patients who trust their healthcare providers are six times more likely to remain with them. It also found that 89 percent of patients… Read more
Advice

Marketing Your DPC Practice – How Everyone Else Does it.

The best marketing strategy is a good business model. It’s a value proposition. Think about it this way: it’s really easy to sell a great product, and it’s really difficult to sell a not-so-great product. Start from the beginning! DPC’s high-value proposition often looks like this: unlimited visits, no copay, free procedures, wholesale meds and labs,… Read more
DPC Marketing

Hey DPC Docs! You’re Better at Sales Than You Think.

You went to med school. You speak medicine. You speak healing, healthcare and patient happiness. So if the idea of sales and selling makes you want to go jump off a cliff… yeah, we get it. If you’re thinking about transitioning to Direct Care, or even starting fresh with Direct Care, there are two things… Read more

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