Posted by: AtlasMD

July 25, 2018

Recommended Reading: Exceptional Service, Exceptional Profit

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Latest Recommendation: Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization by Leonardo Inghilleri and Micah Solomon.

“Filled with treasure and big ideas, this book will help you become exceptional.” – SETH GODIN

In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become “walking billboards” who will happily promote your brand. In Exceptional Service, Exceptional Profit insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon’s entertainment and technology company Oasis, and has since proven itself in countless companies around the globe from luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between. Now, readers can take the techniques that minted money for these brands and apply them directly to their own businesses. As Ken Blanchard writes, “Leonardo and Micah’s philosophies, rules, and winning examples of service excellence will make you want to implement their suggestions immediately in your own organization.” Filled with detailed, behind-the-scenes examples, the book unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before.

Honors received: 
  • A Jack Covert Selection
  • CEO Refresher Top Ten Best Business Book of the Year
  • 800-CEO-READ Business Book of the Year Awards Shortlist winner
  • Philadelphia Bulletin “Must Read” business book
  • Book of the Month, Las Vegas Women’s REALTOR® 
  • DearReader.com Business Book Club Selection
  • Shanghai Daily Press #1 U.S. Business Book

“If you want to deliver a superior client experience, then have every employee read this book.  That’s what we’ve done.  This volume is simply that profound, that good.” Jim S. Miller, President, Prime Performance

Put Exceptional Service, Exceptional Profit on your bookshelf. >

Posted by: AtlasMD

October 14, 2016

Recommended Reading: The Official Guide to Starting Your Own Direct Primary Care Practice.

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Tired of being a pawn in an administrator’s game? Sick of ICD-10 coding? Would your rather stick a needle in your eye then hear another lie about quality metrics?

Maybe it is time you open your own DPC practice. Well, you came to the right place. Here is the book you HAVE to get first.

It’s The Official Guide to Starting Your Own Direct Primary Care Practice. Get it here. > 

The Reviews Are In!

Let’s listen in to what people are saying about Dr. Farrago’s book, The Official Guide to Starting Your Own Direct Primary Care Practice.

  • “Smart, funny, and dangerously true, it’s a DIY manual for getting back to the “why” you went to medical school: to take care of frickin’ patients.” – Zubin Damania
  • “His book will help any physician transition into direct primary care.” – Vance Lassey, MD of Holton Direct Care
  • “It is a very valuable resource, packed with practical advice on nearly every aspect of starting a Direct Primary Care practice. Dr Farrago’s wit, wisdom, and enthusiasm shine through on every page.” – Dr. Michael Garrett, M.D. of Direct MD Austin
  • “DPC saved my life, thank you for this book.” – JPC
  • “Looking for some top notch advice from someone who is actually practicing Direct Primary care? You need to read this book.” – Luke

Posted by: AtlasMD

January 8, 2016

Recommended Reading: Delivering Happiness by Zappos

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: Delivering Happiness – A Path to Profits, Passion and Purpose.    

Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results — by actually creating a company culture that values happiness –and then delivers on it.

  • Pay brand-new employees $2,000 to quit
  • Make customer service the responsibility of the entire company-not just a department
  • Focus on company culture as the #1 priority
  • Apply research from the science of happiness to running a business
  • Help employees grow-both personally and professionally
  • Seek to change the world
  • Oh, and make money too . . .

Sound crazy? It’s all standard operating procedure at Zappos, the online retailer that’s doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine’s annual “Best Companies to Work For” list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing.

In Delivering Happiness, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.

Put Delivering Happiness on your bookshelf. >

Posted by: AtlasMD

December 23, 2015

Recommended Reading: The E-myth Physician

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: The E-myth Physician   

Michael E. Gerber, bestselling author of The E-Myth Revisited shares his powerful insights to lead independent physicians to successful practices and enriched lives.

Michael Gerber has dedicated much of his professional life to the study of entrepreneurship and business dynamics. His E-Myth Academy is renown in the entrepreneurial world for its business insight and guidance as well as its inspirational advice.

In the E-Myth Physician, bestselling author Gerber returns to his roots in order to provide indispensable advice to doctors who own and run their own practices. Gerber provides excellent business insights into topics such as streamlining systems, effective small-business management practices, healthy patient relations and managing cash flow, all with the goal of freeing physicians from the daily grind of running a business and leading them to a happier and more productive life while doing the job they love – practicing medicine.

Put The E-myth Physician on your bookshelf. >

Posted by: AtlasMD

December 11, 2015

Recommended Reading: Think and Grow Rich

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: Think and Grow Rich   

Think and Grow rich has been used by millions of business leaders around the world to create a concrete plan for success that, when followed, never fails. About the author: As a young special investigator for a national business magazine, Napoleon Hill was sent to interview Andrew Carnegie. During that interview, Carnegie slyly dropped a hint of a certain master power he used; a magic law of the human mind-a little known psychological principle that was amazing in its power. Carnegie suggested to Hill that on that principle he could build the philosophy of all personal success-whether it be measured in terms of Money, Power, Position, Prestige, Influence, or Accumulation of Wealth.

Put Think and Grow Rich on your bookshelf. >

Posted by: AtlasMD

December 4, 2015

Recommended Reading: How to Win Friends and Influence People

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: How to Win Friends and Influence People   

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn:

* Three fundamental techniques in handling people
* The six ways to make people like you
* The twelve ways to win people to you way of thinking
* The nine ways to change people without arousing resentment

Put How to Win Friends and Influence People on your bookshelf. >

Posted by: AtlasMD

November 27, 2015

Recommended Reading: Blue Ocean Strategy

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: Blue Ocean Strategy – How to Create Uncontested Market Space and Make Competition Irrelevant.   

Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?

Put Blue Ocean Strategy on your bookshelf. >

Posted by: AtlasMD

November 20, 2015

Recommended Reading: The Innovator’s Prescription

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: The Innovator’s Prescription  

A groundbreaking prescription for health care reform–from a legendary leader in innovation . . .

Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations.

We need a cure, and we need it now.

Harvard Business School’s Clayton M. Christensen―whose bestselling The Innovator’s Dilemma revolutionized the business world―presents The Innovator’s Prescription, a comprehensive analysis of the strategies that will improve health care and make it affordable.

Christensen applies the principles of disruptive innovation to the broken health care system with two pioneers in the field―Dr. Jerome Grossman and Dr. Jason Hwang. Together, they examine a range of symptoms and offer proven solutions.

YOU’LL DISCOVER HOW:

  • “Precision medicine” reduces costs and makes good on the promise of personalized care
  • Disruptive business models improve quality, accessibility, and affordability by changing the way hospitals and doctors work
  • Patient networks enable better treatment of chronic diseases
  • Employers can change the roles they play in health care to compete effectively in the era of globalization
  • Insurance and regulatory reforms stimulate disruption in health care

Put The Innovator’s Prescription on your bookshelf. >

Posted by: AtlasMD

November 13, 2015

Recommended Reading: Outside In – The Power of Putting Your Customers at the Center of Your Business.

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: Outside In – The Power of Putting Your Customers at the Center of Your Business.  

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?

The solution in each case was a focus on customer experience, the most powerful—and misunderstood—element of corporate strategy today.

Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew twenty-two percent.

In an age when customers have access to vast amounts of data about your company and its competitors, customer experience is the only sustainable source of competitive advantage. But how to excel at it?

Based on fourteen years of research by the customer experience leaders at Forrester Research, Outside In offers a complete roadmap to attaining the experience advantage. It starts with the concept of the Customer Experience Ecosystem—proof that the roots of customer experience problems lie not just with customer-facing employees like your sales staff, but with behind-the-scenes employees like accountants, lawyers, and programmers, as well as the policies, processes, and technologies that all your employees use every day. Identifying and solving these problems has the potential to dramatically increase sales and decrease costs.

Put Outside In on your bookshelf. >

Posted by: AtlasMD

November 6, 2015

Recommended Reading: Contagious – Why Things Catch On.

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: Contagious – Why Things Catch On. 

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Read more