R Health in Philly launched their version of direct care back in August. Mason Reiner, the founder and CEO of the bootstrapped healthcare startup, says “[I saw] an opportunity to help consumers cut down on healthcare costs through more meaningful patient interactions and 24-hour access through telehealth.”
Welcome to the “wild” side of primary care, R Health. Wild if only because we’re willing to take big risks to earn big rewards. Rewards like quality relationships with our patients, and in our case even tweets like this:
It's SO GREAT that my doctor will drop what he's doing on a Sunday morning to open his office to treat me! @AtlasMD is pretty special.
— Veronica Hill (@vrhill) November 24, 2013