That’s the conclusion that Gienna Shaw (@Gienna on Twitter) makes in her article on FierceHealthcare.com. She cites an interesting catch-22: Healthcare providers need to market their business to succeed but people don’t want to be marketed to by healthcare providers.
It’s a funny society we live in—people accept Fanta girls behaving in ludicrously sexual ways (seriously, how often do women in colorful outfits just start dancing, wait… This happens at sports games, which primarily sell food nutritionists cringe at)—or they’d rather see ginormous beer bottles and fast food hamburgers.