THE HILL: The Pinch of the Primary Care Bottleneck

“According to a 2013 study by the Commonwealth Fund, 26 percent of 2,000 Americans surveyed said they waited six days or more for a doctor’s appointment when they were sick or needed care.”

If that snippet isn’t enough to convince you DPC is the way to go (you know, the whole same day scheduling, home visit thing), then maybe nothing will.

But in a world where a traditional primary care physician has 2,000 patient charts on her desk and must spend 17.4 hours per day to provide them with adequate care, the truth is that the fluidity of DPC is better for everyone. In a nutshell, physicians are doing what they love (caring for patients and as a result loving their jobs) and patients are getting what they deserve (quality healthcare in an available, comfortable format).

Plus, did you know DPC integrates with the ACA

“…the ACA allows DPC practices to offer coverage in the health insurance exchanges when combined with a wraparound catastrophic insurance policy provided by a qualified health plan (QHP). The QHP is used for hospitalization, specialty care and other more costly services. To date, there are no DPC practices operating in the federally facilitated exchanges, but the first DPC offering paired with a QHP will be available in the Washington state exchange in January 2015.”

Bottleneck, busted.

Posted by: AtlasMD

October 1, 2014

HEALTH MEDIA: Explaining Your Job IS Marketing.

According to Alex Lubarsky of Health Media, there’s more to great marketing than just doing great work. You have to teach, too.

“Understanding marketing is crucial. If educating the public about your service is not incorporated into the cost of doing business, if it is something that comes as an afterthought rather then top-of-mind, true success will always be just around the corner French-kissing your competition. You will either learn to embrace marketing or you will always be at the mercy of those who do.”

READ THE ARTICLE ONLINE >

Lubarsky says healthcare is suffering most from this too-often overlooked marketing technique. And that’s why docs are so out of touch when it comes to how healthcare actually works.  Read more