Your value proposition as a DPC provider is the equivalent of a very long list by this point. There is no shortage of options to pick from when it comes to improving on a traditional healthcare environment. But for the sake of argument, let’s pick the moment your patients sashay through your door. What happens then?
Your waiting room doesn’t even resemble that of a traditional setting, true. But your patients’ experience isn’t determined purely by aesthetics. It’s in the personality. That’s right. Human contact.
And here’s the thing. A little goes a long way. A very, very long way. Eye contact. A simple greeting. A how’s your day going (don’t forget to listen to the answer). A little guidance on what’s going to happen next. They may seem like obvious things to you, but when a patient comes into your clinic they probably don’t know what to expect. Comfort, yes, but kindness and attentiveness, too? Whoa. Empathy is the name of the game.
Even though you’ve lived and breathed DPC for a while now, your new patients might take a little convincing that things really are as good as they seem. So while your waiting room may have all the amenities like iPads, k-cup coffee makers, a fresh scent and the absence of another human soul with whom to make awkward eye contact, don’t forget that they’re not used to this. The first impression you make goes beyond the comfort of your waiting room and straight into human interaction.
So pay attention to the small things, like a friendly smile. We bet you’ll get one in return. And then? Let the patient-doctor relationship really commence.