Posted by: Atlas MD

August 31, 2017

Leave a comment

Marketing Your DPC Practice – How Everyone Else Does it.

Marketing Your DPC PracticeThe best marketing strategy is a good business model. It’s a value proposition. Think about it this way: it’s really easy to sell a great product, and it’s really difficult to sell a not-so-great product. Start from the beginning! DPC’s high-value proposition often looks like this: unlimited visits, no copay, free procedures, wholesale meds and labs, up to 95% off and cheaper insurance – that is a huge value proposition that you can sell – no matter what you do, your patients are going to be happier. You’ll find more foundational tips on marketing your DPC practice over in the marketing course of the DPC Curriculum.

You’re Better at This Than You Think. Honestly.

Even though the idea of telling the world all about the great things you have to offer might make your stomach churn, rest assured you already have the skills needed to sell and market your practice. (We wrote all about that over here.) Marketing and sales is largely about having a conversation. Talking to people and answering their questions. You already have the answers, and with knowledge comes confidence.

It’s Time to Walk the Walk.

So once you have that foundation laid, you can do some external marketing. That all sounds good in theory, right? If you’re curious about what that actually means, here are some ideas on places to start networking right in your own community. Read more