Posted by: AtlasMD

October 23, 2014

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Recommended Reading: The Tipping Point

We often get asked for recommended reading lists. We’re delivering! These weekly posts feature one book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: The Tipping Point.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Posted by: AtlasMD

October 2, 2014

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Recommended Reading: Atlas Shrugged

We often get asked for recommended reading lists. Well, we’re delivering! These weekly posts feature one book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: Ayn Rand’s Atlas Shrugged. 

In our opinion, Atlas Shrugged should have a home on every bookshelf ever made.

With adoring fans, rabid critics and very few in between, why does Atlas Shrugged evoke such impassioned responses? Because it grapples with the fundamental problems of human existence — and presents radically new answers.

Atlas Shrugged, Ayn Rand’s last novel, is a dramatization of her unique vision of existence and of man’s highest potential. Twelve years in the writing, it is her masterwork.

Is the pursuit of profit a noble enterprise or the root of all evil? Is sexual passion an exalted spiritual virtue or a dirty, animalistic vice? Is reason an absolute or is faith an alternative source of truth? Is self-esteem possible or are we consigned to a life of self-doubt and guilt? In what kind of society can an individual prosper, and in what kind of society is he doomed to the opposite fate?

Rand’s worldview emerges in the compelling plot turns of a mystery story, centered on the question “Who is John Galt?”

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Recommended Reading: Charles Koch’s “The Science of Success.”

We often get asked for recommended reading lists. Well, we’re delivering! These weekly posts feature one book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: Charles Koch’s “The Science of Success.”

“Successful companies create value by providing products or services their customers value more highly than available alternatives. They do this while consuming fewer resources, leaving more resources available to satisfy other needs in society. Value creation involves making people’s lives better. It is contributing to prosperity in society.”

What is behind the success of Koch companies? It is Charles Koch’s unique and transformative business philosophy, Market-Based Management®.

Developed by Charles Koch, chairman and chief executive officer of Koch Industries, Inc., MBM® is defined as a philosophy that enables organizations to succeed long term by applying the principles that allow free societies to prosper.

As MBM became the foundation upon which Koch companies grew, the challenge of sharing it internally and externally led to the creation of “The Science of Success.” To learn more, click here.

In the book, Mr. Koch presents the evolution of Koch Industries and the “Science of Human Action” upon which MBM is based. He also provides a systematic view of MBM at work within Koch companies by outlining five dimensions: vision, virtue and talents, knowledge processes, decision rights and incentives.