“Hmm, Direct Care sounds amazing. I’d love to do that.”
Ever said or even thought those words? Do you fall into any of the categories we talked about here? So why haven’t you started your practice yet? Maybe this Direct Care thing is new to you. Maybe you’ve heard about it but don’t know where to start. Or maybe you’re just scared to take the leap. In part two of this two-part series, we’re flattening the road ahead so there’s nothing but a clear path from you to the front doors of your Direct Care practice.
It all boils down to two things:
Before we get into all the details, there are two things you should keep in mind at all times.
First, you have to do the work. You have to get your hands dirty, do the research, make the phone calls, ask the questions and launch the website. You have to put in the extra man hours to get this thing up and running – just like any other small business. The great part about Direct Care is that you don’t have to worry whether it’s sustainable or not. The model is built on a foundation that provides a quality service people are more than happy to pay for because it saves them time, money, and adds value to their lives. Once you have your brick and mortar foundation laid, you get to do what you love and many times the rest will fall into place.
Second, it’s okay that you’re not an expert in running a business. You went to medical school, after all. But because you went to med school, you’re going to need to lean on someone else for support while getting your practice off the ground. That’s right, you don’t have to do this alone. In fact, we offer practice management consulting services absolutely free of charge. Whether you’re in the beginning stages of opening your doors or just need a little help along the way, you can call us. We’ve helped hundreds of practices open already and have several more in progress; their success is like our drug.
Okay. Have your list ready? You know, the one with all the reasons you can’t start your practice? Good. Let’s go.
Excuse #1: I have no idea where to start.
You’re considering starting something completely new – of course it’s daunting. But it’s also really exciting! The first thing you should do is finish reading this article, and then hop over to the Direct Care Curriculum, where you can learn more about every single aspect of starting your practice. There will be some biggies to check off the list over time (like finding a location and getting set up with the right equipment), and some smaller items you can work through more quickly (like naming your practice and creating a brand for it). Everyone’s first step is going to look a little different depending on where you’re starting so let’s talk about your current situation so we can map out a path forward.
- Are you currently employed? Are you under contract with that employer? Is there a non-compete policy? You’ll want to find out how to get out of those contracts and around the non-compete if it applies.
- Are you starting straight out of residency and starting with a fresh slate? If this is you, you have a little more flexibility and can hit the ground running a little faster. For you, give your practice a name, establish a legal business and call your realtor!