The Direct Care community is totally on board with embracing unconventional methods of communication. It’s why our patients text, email, Skype, and Tweet us in addition to making the tradition phone call. Turns out we’re on the right track.
Text messaging is a fixture in modern culture. In two separate studies, U-M Family Medicine researchers have shown that in addition to facilitating everyday conversation, texting can help people adopt healthier behaviors, and can make it easier for health researchers to gather information.
Companies are apparently using texting campaigns to send messages to people in an attempt to raise their awareness about type 2 diabetes risks. And it turns out people are pretty darn receptive to it. In fact, not only is texting turning out to be an effective way to promote healthy habits, but a new study even suggests that it could replace direct mail campaigns in urban areas where researchers are trying to conduct surveys.
Think this seems like a no-brainer? Texting has been around for a while, right? Nothing new about the technology itself, but now researchers are able to extract information – collect data that tells whether or not the campaign is working. That, friends, is new and exciting. Out with the old and in with the new, right?
Technology is great, but the DPC community needs to look past it to stay grounded in truly patient-centric objectives. What we’re really using technology for is to go back to the basics – before the fancy stuff even existed. The idea is to create a more personalized experience, to develop a real relationship between doctor and patient. One that never underestimates the value of a face-to-face conversation or house call.