Manage My Practice put together a great case study about marketing your practice. They create a model of marketing success using the career of Jay-Z. Never heard of him? Well then your kids have. He’s only the most successful rap artist of all time, who’s also parlayed his success into careers in fashion, merchandising, vodka, and a stake in the NBA’s New Jersey Nets franchise. His success, beyond the normal hard work and talent, is ultimately in marketing himself. That’s something many of us are loathe to do. But it can really pay off with your practice.
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