Workforce.com Highlights Proactive Benefits Of Direct Care, Challenges Critics

Workforce.com Highlights Proactive Benefits Of Direct Care, Challenges Critics

Workforce.com published an article responding to critics who say that a subscription model doesn’t make sense for direct care. Naysayers suppose that patients stand to waste money if they don’t use the service, much like an unused gym membership. But physician and health care consultant Dr. Zubin Damania, who is working with online retailer Zappos (they’re considering offering a direct primary care clinic to Las Vegas-based employees), had this to say: “Would you use car insurance to get your oil changed or tires changed? I see primary care the same way.” Hmmm, sounds like an analogy we’ve been promoting for a while now.

Read more