The state of Oregon has paid software giant Oracle over $100 million to build a healthcare exchange site. Unfortunately, it doesn’t work. And now it appears that Oregon is stuck with Oracle because they can’t hire another firm to finish the job. This is case and point of an old-school IT provider lagging behind the current trends in building massive web operations i.e. the open source approach used on mega-scale websites like Google and Facebook.
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As low as this blow is, it seems almost destined. Wellmark Blue Cross Blue Shield has launched three ads that tell people to skip Healthcare.gov and visit their website instead. And what’s there reasoning? Because Wellmark Blue Cross Blue Shield’s site actually works.
Chris Matyszczyk of CNET reported on this advertising development (and included his own personal insurance woes). He writes, “Somehow, though, there’s always this nagging feeling with insurance companies — and, indeed, with the whole health industry — that the drive for a buck (with the frequent assistance of technology) is often at the expense of its customers’ mental, as well as financial, health.”