Posted by: AtlasMD

August 28, 2015

Recommended Reading: The Starbucks Experience

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These semi-weekly posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: The Starbucks Experience

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world’s “most admired” companies, according toFortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

  • Reach out to entire communities
  • Listen to individual workers and consumers
  • Seize growth opportunities in every market
  • Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

Put The Starbucks Experience on your bookshelf. >

You Have Time, But You Still Need Efficiency.

As a DPC doc, time is on your side. But that doesn’t mean you shouldn’t do everything in your power to manage it effectively. Tasks like handling off-hours communication, or sending effective and quick email responses can be streamlined to make sure you have time for everything. Here are a few tips to help make sure you have a leg up on your time management instead of the other way around.

Do your patients follow up on their own emails?

If your patients send emails, and then follow up with questions, perhaps there’s more you can do to make your response to them robust and comprehensive. Anticipate their needs, and include more information than they’ve asked for. Go a step above and beyond what they’re expecting. Speak human, not doctor. You went to medical school, not your patients! Use simplified terms, and include links to more in-depth explanation where applicable. Here’s a great resource to make each and every email you send infinitely better, from your word choice, to tone, to the actual content of your message.

Do you send the same email time and time again?

Your patients have lots of questions, and it’s great that you’re available to answer them all. But those questions become repetitive and before long you find yourself typing the same response over and over. Something’s gotta give, right? Use text snippets to reduce the time you spend responding while still maintaining your email’s integrity. Tools like Breevy integrate with your operating system to abbreviate bits of content, and then automatically expand into an entire paragraph. Essentially, it works just like macros in the Atlas.md EMR if you’re familiar. Super handy, quick, and accurate! Read more

Posted by: AtlasMD

August 21, 2015

Recommended Reading: The Icarus Deception

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These semi-weekly posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: The Icarus Deception. How High Will You Fly?

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art.

Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?

But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.

The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.

Godin shows us how it’s possible and convinces us why it’s essential.

Put The Icarus Deception on your bookshelf. >

Posted by: AtlasMD

August 7, 2015

Misinterpretation Gone Wild. The HIPAA Edition.

Misinterpretation Gone Wild. The HIPAA Edition.

We cannot breathe a sigh of relief deep enough to adequately express how glad we are to be cutting the red tape that surrounds traditional healthcare. More specifically, HIPAA. Its rules and regulations are so convoluted that people don’t know which way is up… and that leads to interrupting a private conversation in a hospital cafe reprimanding the wife of a dying cancer patient for speaking publicly about a patient. Baffled yet? Yup, so were we.

An article posted recently on the NY Times gave several instances where HIPAA was misunderstood, and the consequences could have been dire. Take Ericka Gray’s story, for example:

In 2012, Ericka Gray repeatedly phoned the emergency room at York Hospital in York, Pa., where her 85-year-old mother had gone after days of back pain, to alert the staff to her medical history. “They refused to take the information, citing Hipaa,” said Ms. Gray, who was in Chicago on a business trip.

“I’m not trying to get any information. I’m trying to give you information,” Ms. Gray told them, adding that because her mother’s memory was impaired, she couldn’t supply the crucial facts, like medication allergies.

By the time Ms. Gray found a nurse willing to listen, hours later, her mother had already been prescribed a drug she was allergic to. Fortunately, the staff hadn’t administered it yet.

Now, we get what HIPAA is trying to do: keep personal health information private. And that’s a noble gesture. But there are so many hoops to jump through just to get it right that there ends up being more ways to get it wrong. In the DPC world, we love communicating with our patients how they prefer. Read more

Announcing the Atlas Direct Care Curriculum!

LaunchMaterials

Announcing the Launch of a Tool that Teaches Everything about DPC.

We’re big believers in doing things the right way, which is why we’ve put together a comprehensive curriculum teaching about Direct Care. And since we don’t think you should have to pay for doing your homework, we’re offering the curriculum completely free of charge – just like our consulting services!

Okay, so let’s dive in. What’s this curriculum all about anyway? It covers all the most important aspects anyone considering DPC would wonder about:

• What is Direct Care?
• What Does it Mean to Cut Out the Middleman?
• Is Direct Care Right for You?
• How Much Will it Cost to Start a DPC Practice?
• What Technology Will I Need to Run a Smooth Practice?
• The Ins and Outs of Insurance in the Direct Care Model.
• Charging and Billing for Direct Care Services.
• Running an In-House Pharmacy.
• Making the Transition: How to Approach Patients About Your Decision to Switch to DPC.
• Marketing Your Direct Care Practice.
• Creating Value for Your Patients.
• Staffing Your Direct Care Clinic.

Additional Resources Galore.

Each lesson features additional resource links so you can continue your education if you so choose. Plus, we’re including our starter packet, stuffed full of templates and real life examples you can actually put to use in your Direct Care practice. We’re talking things like price comparison, Medicare agreements, conversion letters to patients, labs pricing spreadsheets and more.

Who Do You Know?

So, who do you know who might be interested in Direct Care? This curriculum covers multiple angles, including someone starting their practice right out the residency gate and someone transitioning from a long career in traditional healthcare. Send them to the curriculum where they can learn everything there is to know about Direct Care – at your own pace. All the information is available online, or you can have lessons delivered weekly to your inbox.

Less Talk. More Action!

Alright, now that you know the curriculum exists it’s time to check it out. Delve into it yourself, or pass it on to a colleague you think would benefit from Direct Care. Go, go, go!

Visit the Atlas Direct Care Curriculum. >

Posted by: AtlasMD

August 4, 2015

What’s New in the Atlas.md EMR?

What’s New in the Atlas.md EMR?

Point-of-Sale Billing Integration

The Atlas.md EMR is adapting to how its customers operate their clinics – one of the many great liberties the Direct Care business model allows us to take! This release, we focused on integrating Point-of-Sale Billing with Subscription-Based Billing, which means clinics can now more easily charge patients at the time of service if they choose. Get the details over here!

Growth Chart Improvements!

Since adding growth charts to the EMR, we’ve improved their functionality by allowing you to add past history information, and print and/or email them. Read more about how to get deeper and more precise analysis from growth charts here.

Improved Fax Layout
We’ve added information to the repeating header and footer on faxes. This means we’re increasing compliance with a few states who have specific (and rather strict!) prescription rules. The information has also been condensed to make it less likely for the prescription to span across multiple pages. Less confusion at the pharmacy is a good thing!

SMS Auto-Responder for Out of Office Time
A friend of the email “away message,” now you can easily set an auto-response SMS message when you’re going to be out of the office. Set the end date for when you’ll be back, and we’ll automatically turn your response off, too. Learn the details here!

Improvements on Current Medications

We now offer the option for users to keep prescribed medications permanently in your patient’s current medications list. Right where you expect them to be.

Subscription Charge Previews

When adding new users to your account, now you’ll know exactly how much you’ll be charged this month with the proration estimate, as well as what your future monthly charges will be with the addition of the new user. Transparency is key, right? Learn more about the charge preview over here.

New Lab Billing Report

Now you can view all your lab charges in one easy view, including a list of all labs ordered in the selected date range specifying the patient involved and the price charged. Learn more here!

Performance Upgrades!
We spent time behind the scenes making the EMR faster, and better. But you should notice some of the changes on your end, too – like how the dashboard loads about nine times faster than it used to! We don’t like waiting; we know you don’t, either.

What’s New in the Atlas.md EMR’s Patient Access iOS App?

We’re always looking for ways to improve, and you’re probably getting used to seeing our frequent update articles about features we’ve added to the EMR. But this time we have new features to announce for the Atlas.md Patient Access iOS app! These updates make it easier for you to track data, and ensure safety remains top of mind.

Manage and track patient health data in one place.

HealthKit Integration: The HealthKit merges patients’ health and fitness data from multiple applications and houses them in one place. HealthKit integration allows you to work smarter by decreasing the time you spend tracking and managing your patients’ information. While it’s already possible to merge health data with HumanAPI and FitBit, the HealthKit is an extra feature that increases the app’s fitness-tracking capabilities so you can easily monitor your patients’ health and so patients can reach their fitness goals.

  • HealthKit makes it even easier to track and manage patient health data because it integrates directly to the patient’s phone — patients’ caloric intake, sleep-tracking information, nutritional information, vital signs, and more can now be tracked and submitted with one easy application.

Safely connect with your patients.

Touch ID Security – we are excited to introduce a safer way for you and your patients to connect. Touch ID security decreases patient vulnerability by requesting a fingerprint authentication every time a patient gets back in the app. This security feature is much more difficult to crack than typical passwords, so you and your patients can collaborate safely and effectively. This security feature works on all products that support Touch ID (iPhone 5S and up).

  • Use fingerprints to login
  • Reduce risk

With these new features, you can manage and track patient information and ensure patient security — allowing you to focus on what matters: your patients’ health. We’re constantly improving the security and connectivity features on the iOS patient access app so you can have the freedom to connect with your patients in a real and a safe way.

Posted by: AtlasMD

July 17, 2015

Be Poised to Scale Gracefully.

ScalingWithGrace

We want you to start your Direct Care practice the right way — without cutting corners or having to sacrifice quality because you think you can’t afford it. It’s why we do the things we do. You know, like offering all our consulting services absolutely free. Or traveling the country to help spread the word about DPC nationwide. Things like offering an EMR specifically built for Direct Care clinics that will do more than just meet intrinsic startup needs.

Let’s pause there for a second – that’s a really good point. When you’re starting off, you might only be thinking in terms of the near future. And that’s fine for the most part. But you’d do yourself well to expect expansion. And when you use the Atlas.md EMR, you’re making a smart short-term decision, but you’re also planning for long-term growth.

This EMR is unique because it fits a small clinic with just a few practitioners running the show. But as you grow (from two docs, to four docs with two nurses, to a second, third, tenth location, etc.) the Atlas.md EMR will scale accordingly. Let’s take a look at how that’s possible.

Calendars

Your calendar view can display just your appointments, the appointments for the entire practice, or any combination of the two. This flexibility gives you complete control over what happens within your practice walls.

Task Assignment

The ability to assign tasks to others makes it possible to communicate cross platform, cross patient, or even cross location. Task assignment coupled with notification reminders ensures you’re not letting anything slip through the cracks. Your team will actually operate as seamlessly as they appear.

Billing Reports

The billing reports you can pull for your practice break things down so simply for an accountant that it wouldn’t matter how many providers are contributing. The reports show the patient’s MRN or company name (for privacy), the amount of the payment made, processing status, the type of payment and the date. You can also filter to show a specific timeframe, and export to a CSV file anytime you need. We’ve thought ahead for you!

Read more

Posted by: AtlasMD

July 15, 2015

ACH Is Coming to the Atlas.md EMR!

To everyone who has asked (or silently wondered) if we can do direct withdraw through the EMR using a credit or debit card, we have great news! We’ve been accepted into our payment processor’s private beta for ACH, which means the real thing is right around the corner. We’re already working on integration logistics; before you know it you’ll have additional options to make your patients’ lives more convenient. We’ve only just begun development but we’ll let you know when a firm launch date evolves.

Here are some resources that talk a little more about what ACH entails:

Posted by: AtlasMD

July 6, 2015

Medscape: Why Internists Are Number One in Physician Burnout

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It’s a simple truth: nobody wants to feel burned out. Nobody wants to lose their passion, feel like a failure at their career of choice, or feel like nothing more than a cog in the wheel. But that’s exactly what 50% of physicians in internal medicine are experiencing, according to a new study published by Medscape. Many of you reading this know the feeling first hand, which is what lead to you to Direct Care to begin with. But fifty percent? That burnout rate is higher than the rate of other U.S. workers… So what’s the deal? Why internists?

Among the 26 specialties surveyed by Medscape, “internal medicine faces the highest combination of prevalence and intensity of burnout,” Dr Hood pointed out. He speculated that this may be an unfortunate by­product of “a high idealism among internists, who not only chose what they wanted to do in their professional lives but accepted doing this work knowing that they were accepting a lower relative evaluation of their services, economically and noneconomically.

“Idealism,” Dr Hood noted, “can predispose for disappointment, particularly when the locus of control is outside that of the physician.” 

Time is also to blame for such a high burnout rate. This is ironic, because in DPC, time is the very thing that breathes life back into medicine. But the traditional healthcare environment fosters a “hot but slow burn. The endless flow of forms grinds physicians down.” Plus, as the task of certificate maintenance is adjusted for a higher level of difficulty, it only “adds fuel to the fire.”

When you look at it that way, it kind of makes sense. You put up with the “stress, depersonalization and emotional exhaustion” for years and years – by the time you call it quits you can’t cut into your retirement cake fast enough, right? Wrong. Internists don’t have to wait until retirement to hit the brick wall of burnout. It’s happening to docs 35 years of age and younger. That astronomical fact is mind blowing because by the time you graduate from med school and complete your residency, that’s barely enough time to get your feet wet in the real world before you’re ready to throw in the towel! What makes sense now is that aspiring internists are thinking twice before jumping in at all.

The Real Burnout Villain

It’s true, internists have a lot working against them right off the bat. One internists lays it all on the line:

“What’s going wrong? Really? How about what’s not going wrong? Insurance companies playing doctor; federal and state lawmakers who openly junketeer on insurance and pharma dollars, then pass legislation that blatantly benefits those industries; federal agencies and private certification bodies that actively engage in racketeering practices targeting physicians; and a general public that thinks Dr Oz is the bee’s knees.” 

That sounds like enough to send someone running in the other direction. And if it weren’t for their innate, undeniable, inherent desire to help others, many probably would. Even that sentiment is being shoved under the rug, as more and more healthcare professionals observe that patient care doesn’t really matter anymore.

Let The Light Shine!

It’s time for a little optimism here. Burnout is depressing, something we’ve all admitted we want to avoid, right? Well thank the stethoscope gods there’s a way. In fact, one of the internists Medscape interviewed put it quite succinctly.

“The most effective way to combat job burnout is to quit doing what you’re doing and do something else, whether that means early retirement or changing careers.” 

Now, we happen to think your talents should not go unused, which is why it’s a good idea for you and your career to spend a little time in counseling together before you part ways. That passion is still there. You still want to help people. You still care about others. Getting back to the solution to burnout… Direct Care is waiting with open arms. This business model wants you to succeed. It urges you to spend more time with your patients. It implores you to run an in-house pharmacy and handle your own billing. It desires your happiness and the happiness of your patients. It welcomes your intense attention to personalized care. It rewards you for doing what you always wanted to do in the first place.

We hate to admit it – burnout is real. But it doesn’t have to be the end. In fact, it’s really just the beginning…