We mentioned New Atlantic Ventures (NAV) earlier in the month. They’re an investment firm backing, amongst many endeavors, direct care entrepreneurs who are helping hospitals insure their own employees. Evidently we’re not the only ones who think Obamacare will increase demand for cash-only medicine. The Managing Partner of NAV, John Backus believes there is a silver lining to forcing states to open a health insurance market and offer price transparency, increased costs due to all the red tape. And with this increased cost will come demand for more affordable options. It turns out that direct care sans middleman is exactly that kind of option.
You can read John Backus’ complete op/ed on Huffington Post.
