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Category: Thoughts

DPC Marketing

What Matters More Than Features?

You can boast about features till you turn blue in the face. And you’ll probably get conversions from it. It’s important to tell your patients what you offer, but that’s not what they really want. Truth be told, they want the same thing you do. They want the Direct Care lifestyle. Sure, they like that… Read more
Advice

We Should Aim for “Crazy and Oldschool”

If being crazy means we know our patients backwards and forwards, show up at the hospital when they’re admitted, and help fill in the blanks of their medical history when our patient is unable, then sign us up. If being old school means our doctor-patient relationships are rock solid, cradled in trust, and wrapped in… Read more
Advice

Is Social Media Closing the Gap it Created in the First Place?

Technology is good for so many positive purposes when it’s put to use for the right reasons. But when it’s abused the results can be catastrophic. Take online bullying for example. It’s been linked to low self esteem, actual fights, and worst of all – suicide. There’s a lot you can ignore while looking down at your… Read more

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