Posted by: AtlasMD

November 6, 2015

Recommended Reading: Contagious – Why Things Catch On.

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: Contagious – Why Things Catch On. 

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Read more

Posted by: AtlasMD

November 3, 2015

Three Ways Your Direct Care Practice Can Tell A Better Story. Part Two: Branding Speaks Volumes.

2-Branding01In part one of this three-part storytelling series we talked about how literally every action you take plays a role in the story you’re telling your patients. What you do matters — even little stuff like saying thank you, responding to emails, and having a friendly face or voice to greet your patients can send a powerful message. And that’s a message you don’t want your patients to interpret on their own!

But your actions are only one part of the equation. To tell a complete story you also have to think about what your patients see when you’re not there. That’s right – we’re talking about branding.

It’s the website. It’s the brochure. It’s the business card. It’s the content of your blog, emails and texts. In one single word, it’s your identity. Good stuff, huh? Let’s talk about how you can use these branding elements to breathe life into your story and convey the real message of DPC.

One Voice

Throughout all the materials mentioned above (website, brochure, business card, content, etc.) it’s important to have one underlying theme peeking through. Is it that you’re available 24/7? Is it that you always put your patients first? Do you have a tagline you can weave in? When patients see the same message on various materials it does a couple good things: it tells them you’re put-together, and it engrains your message into their heads. Rather than just another doctor’s office, they come to identify you as the people who provide care.

So in a nutshell, what you’re trying to avoid here is sending mixed messages. If there was only one thing you could tell your patients, what would it be? Now make sure that comes across in each piece.

Visual Storytelling: Design

Small design elements can translate really well across different pieces — and go a long way toward telling a cohesive story. Let’s start with your logo. Read more

Posted by: AtlasMD

October 30, 2015

Recommended Reading: The Art of Possibility – Transforming Personal and Professional Life.

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: The Art of Possibility – Transforming Personal and Professional Life. 

Presenting twelve breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander’s experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander’s genius for designing innovative paradigms for personal and professional fulfillment. The authors’ harmoniously interwoven perspectives provide a deep sense of the powerful role that the notion of possibility can play in every aspect of life. Through uplifting stories, parables, and personal anecdotes, the Zanders invite us to become passionate communicators, leaders, and performers whose lives radiate possibility into the world.

Put The Art of Possibility on your bookshelf. >

Posted by: AtlasMD

October 27, 2015

Three Ways Your Direct Care Practice Can Tell A Better Story. Part One: What You Do Matters.

1-WhatYouDoMattersAs a Direct Care practitioner, you’re doing so much more than practicing medicine. You’re telling one of the most important stories our country, and perhaps the world, needs to hear today. You’re telling the story of happiness. Of freedom. Of satisfaction. Of care. 

Your story paints a picture for healthcare patients. This picture isn’t abstract nor is it intangible. It’s vivid with color, the depth of its honesty and transparency reaching into their souls and telling them that better is possible.

In this three-part series, we’ll dig deep into some ways you can step outside your medical mindset and tell your patients a more engaging story. In return, they’ll keep coming back and sing your praises to

What you do matters.

Every interaction you have with your patients tells the story of what healthcare should look like. In it’s simplest form, this step is just about taking advantage of the foundation Direct Care was built on. It’s sticking to your word and putting your patients first in the following ways:

If you offer same day scheduling, make it happen.
Remember, your patients are probably used to waiting three weeks for an appointment, spending an hour in the waiting room, and then being shuffled right back out the door 10 minutes later. You can show them they don’t have to put up with that nonsense for another minute.

Respond in a timely fashion.
You’ve chosen to keep a limited patient count in order to make time for everyone. So since you don’t have back to back to back appointments scheduled 15 minutes apart, you likely have some form of downtime throughout your day. Use it to keep on top of patient correspondence. You might have six patients to deal with in one day, but they’re only concerned with one doctor… they want to know they’re just as important to you as you are to them. A simple response can go a long way to prove that.

Staff your office appropriately.
You don’t need a whole crew of people to man your DPC practice. You might be the only physician in it! But if you’re behind closed doors with a patient, who’s manning the front desk? The phones? Read more

Posted by: AtlasMD

October 23, 2015

Recommended Reading: The Lean Startup

RecommendedPost02We often get asked for recommended reading lists. We’re delivering! These posts feature a book we highly recommend to learn more about business, philosophy, and different perspectives to help you run your business. Do you have a recommendation that’s not on the list yet? Mention it in the comments!

This Week’s Recommendation: The Lean Startup

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Put The Lean Startup on your bookshelf. >

What’s New in the Atlas.md EMR? Multiple Locations!

What’s New in the Atlas.md EMR? Multiple Locations!

The Atlas.md EMR has always been poised to scale gracefully alongside your practice, but now we’re stepping things up in a big way.

We’re thrilled to announce the newest feature of the EMR, which fully supports multiple practice locations. We’re talking management of multiple offices, several doctors and staff members, and efficient movement of patients as you transition them from one location to another. You probably won’t notice the launch of this new feature unless you’re opening a new location firsthand. But we’ve taken great care to integrate location-based details throughout the entire EMR if it pertains to you.

Some of the biggest perks of this new feature include assigning doctors to a specific location, which automatically assigns their patients to their location as well. Each location has its own specific inventory, so when you dispense for a particular patient, that action will respect the location the patient is assigned to. But don’t worry, you’re not responsible for remembering all this. We’ve set up prompts and reminders so when you take an action that will affect another location, you’ll know exactly what to do.

So dig in, and congratulations on the growth of your practice! All the details are right over here in this help article. >

Why Transition to DPC? This Cardiologist Says ‘Practice Enjoyment and Quality.’

Who says DPC doesn’t work with specialties?

Making the switch from practicing invasive cardiology in a traditional healthcare setting to practicing Direct Primary Care was an easy decision for Dr. Kahn in Detroit. His new world doesn’t involve insurers, ICD-10, or billing fees. But it does involve a whole lot more happiness as of October 1! But let’s take a quick look at his “before:”

Generally, I was seeing more complex cases of heart disease compounded by obesity, metabolic disorders, and poor lifestyle. Trying to manage or at least give advice to patients was getting more complex and time consuming. In addition, the advent of advanced labs with inflammatory, oxidative, and genetic markers was taking more time to analyze and offer advice. Phone calls for pre-authorization first for invasive procedures, then for nuclear procedures, and now for just echocardiograms waste more and more time during the day. They say that if you love what you do, you will never work a day in your life. I was finding that what I was doing was starting to feel suspiciously like work.

He describes his activity with some of his patients as “the four minute smile” because he had to dart in and out of appointments that quickly just to stay on time. Unfulfilled and well, rushed, Dr. Kahn knew there had to be a better way. But he didn’t want to just follow suit of others around him who had thrown in the towel on medicine. Instead, he created his own solution and in turn his own opportunities.

So what does his “after” look like? We can’t wait to find out, but we imagine he won’t be sorry to leave “the four minute smile” in the dust.

The New ICD Billing Codes Have Launched… But We’re Still Celebrating!

Some establishments are still scrambling to make ICD ends meet. Some are just trying to recover from the bumps in the road uncovered during the October 1 launch. But Direct Care practices around the country reported smooth sailing so far – and even had some time to show off their support for DPC!

Twitterposts1

We’ll continue to celebrate freedom from red tape and billing codes – you can, too! We’re still offering #IAmDirectCare T-shirts so you can wear your support all year round. We even heard some patients wanted shirts! Now that’s a party. Get yours over here, and see how Direct Care looks on you!

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Cheers to happy docs and happy patients.

Posted by: AtlasMD

October 1, 2015

What’s New in the Atlas.md EMR?

What’s New in the Atlas.md EMR?

In October’s Features Release we’re responding to some of your hottest requests, like additional growth charts and multiple patient subscription options. But we’re also introducing some features that will make communication between you and your patients easier than ever before. And who can forget about the ICD-10 rollout? Well, maybe you, since you don’t have to deal with it…

Multiple Patient Subscription Options – Including Yearly and More!
Now the Atlas.md EMR allows you to manage new kinds of subscriptions for your patients: yearly, quarterly (every 3 months) and semestral (every 6 months). Giving your patients what they want is getting easier and easier. Get the details here.

Updated Labs Pricing
You’ve been talking to us about Quest labs prices, and we listened! We’ve updated the way your practice handles custom quotes provided by Quest to make your life easier in the long run. Read more here. Read more

Posted by: AtlasMD

September 28, 2015

The Pen and Paper Era was Accident Prone. How is Medical Tech Better?

The Pen and Paper Era was Accident Prone

“A study from the pen-and-paper era showed that 1 in 15 hospitalized patients suffered from an adverse drug event, often due to medication errors. A 2010 study (using data collected during the pre-digital era) estimated the yearly cost of medication errors in U.S. hospitals at $21 billion.” – Medium.com

Whoa.

When you look at those stats, it’s no wonder the industry couldn’t wait for a better way. Technology has done so much good in the way of standardization and reducing the margin of human errors. EMRs and the like have made it easier for docs to spend less time charting and more time actually with their patients. The benefits far outweigh any negatives, but that’s only if you use technology responsibly.

We can’t leave our jobs totally up to technology, as the story over on Medium.com illustrates perfectly. If we do, we’ll miss things like a massive accidental overdose (patient needed one pill, got 39 instead) and nobody wants to feel the guilt Nurse Levitt experienced so intensely. We’ll miss dangerous drug interaction warnings and potential allergy notifications. We’ll miss the opportunity to avoid life-threatening situations. Whether we’re in a hospital setting, or a clinic setting, this kind of attention to detail still matters. Immensely.  

We know this. And we, as Direct Care professionals, have adopted a business model that wholeheartedly embraces the very two things that can prevent errors like this from happening — even in the technology era. 

1. We’ve gotten rid of red tape and policy that does nothing but convolute the simplest of tasks. In fact, we’ve taken it upon ourselves to build the EMR that we want, and have thus turned it into a product incredibly useful for hundreds of other Direct Care practices, too. It’s based on accuracy, simplicity and ease of use. There are people working around the clock to make sure these things work together in tandem. 

2. We have time. Time to think through every prescription we order and dispense. Time to double check dosage. Time to actually pay attention to the alerts that fire when an irregularity has been electronically recognized. This gift is not something we take lightly. 

Technology can certainly make our jobs — our lives — easier and more efficient. For that we’re thankful on a daily basis. But we mustn’t forget that we are the threshold for which all medical decisions must pass. We can’t check common sense at the door in lieu of an app that thinks for us. And because we have a business model that allows us to work to the best of our abilities, we love our jobs… and therefore don’t want to just go through the motions. 

So thanks to technology, for all you do for us. But more importantly, thanks to Direct Care, for existing so that we may also operate as the best versions of ourselves.