“The road to success isn’t productivity, it’s differentiation.” – Tony Crabbe
That statement is invaluably true – especially for DPC professionals. Your patients aren’t coming to you because you’re the same as everybody else. In fact, they’ve chosen you for the exact opposite reason. You’re gloriously different. The other guys force patients into the mold they’ve created – restrained by long waits, life-sucking insurance battles, and reduction to nothing more than a chart to be shuffled in and out the door as fast as possible.
But you, you’re different. You have something completely unique to offer. You understand the value of putting a patient’s healthcare back in their hands. You put emphasis on actual quality healthcare instead of getting all tangled up in quality metrics. But you already know why you’re doing what you do. So how can you continue to delivery the different? Let’s look at a few ideas.
Communicate Consistently.
There’s something to be said for giving your patients freedom and space, but they want and need to hear from you. Sometimes that can be your office, but other times it needs to be from you. An email, a phone call, a text, and even a video chat. The sort of personal communication that says over and over again how much you truly care. That you’ll go above and beyond for them. That they can rely on you to have their best interest at heart. This kind of communication isn’t always easy, but it’s different from what they’re used to, and it will set their expectations very high. Which is exactly what you want. Read more













