In the most recent Atlas MD podcast Drs. Josh and Doug touch on something every DPC physician should embrace.
Direct Care sells itself.
Having said that, those new to the DPC business model have a unique opportunity to propel the “self-selling” part forward. In a nutshell, make pristine examples out of your first few patients. Be impeccable, intuitive, proactive, and all the other positive adjectives that might describe DPC docs. No excuses. Make it impossible for your patients to overlook the value in what you have to offer. Show them what their care is made of so they’re bursting to tell everyone they know. Here’s why letting them in is so crucial:
When you show how a product is made, you’re inviting your customers behind-the-scenes and enchanting the narrative they hold of you. There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived—the latter elicits an emotional connection.
DPC is already emotionally charged, so it’s only fitting that transparency is what will keep patients coming back. If Direct Care physicians give their patients the right ammo, patients might just change the face of healthcare all on their own.