Posted by: AtlasMD

June 17, 2016

How to be the Best Problem Solver Your Patients Have Ever Worked With.

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As a DPC provider, you wear a lot of hats. You’re the doc, sure. But sometimes you’re also the nurse, pharma, scheduler, accountant, and cleaning person. All important. All over the board. So what’s the single most important thing you do? Solve your patients’ problems. It’s probably easier than you think.

How to be the Best Problem Solver Your Patients Have Ever Worked With.

Patients come see you for all sorts of things. Just when you think you’ve heard it all, you’re totally perplexed by the reason one of your patients sits in your exam room. It’s commentary you thought only existed on that Reddit thread about what should be considered medical common knowledge. (You’re searching for it now, aren’t you?)

You are, by trade, a problem solver. Honestly, when was the last time you got an email from your patient saying, “Hey doc! I feel amazing. Have some time today to chat about it?” Your patients have a lot going on in their lives, and they rely on you to be their problem solver. They rely on you to confirm their sneaking suspicion (ahem, Google) is right and their child’s skin condition is, in fact, eczema (and treatable!). Alternatively, they lean on you to advise them to stay far, far away from the internet because one minor headache doesn’t mean brain aneurism.

Okay, in all seriousness (and because we feel a little guilty for laughing at the expense of our patients!), in a world where people are drug through the mud to attain and maintain their health, you have to be their voice of reason – and that means doing one thing very, very well.

Listening.

It’s that simple. And it’s the single most important thing you can do to be the best problem solver your patients have ever worked with. They might be distressed about their condition. They might be worried about an impending diagnosis. They might be unaware a problem even exists. They might be in pain, literally. They might be confused about their symptoms. Problems come in all shapes and sizes, but no matter how they’re feeling about their health, the important thing is to get them talking so you can listen very carefully. Because the answer to your patients’ problem lies right there in between the complaint and side note anecdote of what they did last weekend.

Hopefully you’re not rushing through your day as a DPC doc (your business model is set up to give you the gift of time, after all). But if you happen to be feeling the burden of wearing all those hats at the moment, stop for a minute and remember the only thing you have to do to keep patients coming through the door is… listen. Your incredibly well-trained and compassionate mind will take over from there. Problem, solved.

Posted by: AtlasMD

December 15, 2015

Is Your Clinic Holiday-Ready?

The holidays are right around the corner. You know that, right? We’re talking days away. Days.

Even if you completely forgot to send out Christmas cards (no judgement here!), don’t panic — there’s still time to get your DPC practice holiday-ready. Here are three simple ways you can communicate your holiday plan to your patients — keeping them in the loop, and you transparent. When everyone knows what’s going on, everyone wins.

List your holiday hours on your website.
It’s the first place your patients will go to investigate your schedule. So hop on over to your contact page and take a minute or two to update the content. Mentioning something on your blog (if you have one) wouldn’t hurt, either.

Send out an email!
It’s such a simple thing, but your patients will appreciate it more than you know. Doesn’t have to be long, or too terribly eloquent. Just be nice, wish them well this holiday season and be sure to let them know how to reach you if that method has changed from the usual. (If you use the Atlas.md EMR, freshen up on how to send an email from inside the EMR here, or using a third party here.)

Update your voicemail message.
They will call, but you won’t always be able to answer. When that happens, make sure your holiday hours are plainly stated in your voicemail message. Because if for some reason you’ll be unavailable for an extended period of time, your patients won’t waste their time calling, texting, emailing, and calling again.

So, there you go. Won’t take more than a few minutes of your time, and the result is that your patients know you have your stuff together. Oh, and there might still be time for Christmas cards! Shutterfly will even mail them for you…

Posted by: AtlasMD

November 3, 2015

Three Ways Your Direct Care Practice Can Tell A Better Story. Part Two: Branding Speaks Volumes.

2-Branding01In part one of this three-part storytelling series we talked about how literally every action you take plays a role in the story you’re telling your patients. What you do matters — even little stuff like saying thank you, responding to emails, and having a friendly face or voice to greet your patients can send a powerful message. And that’s a message you don’t want your patients to interpret on their own!

But your actions are only one part of the equation. To tell a complete story you also have to think about what your patients see when you’re not there. That’s right – we’re talking about branding.

It’s the website. It’s the brochure. It’s the business card. It’s the content of your blog, emails and texts. In one single word, it’s your identity. Good stuff, huh? Let’s talk about how you can use these branding elements to breathe life into your story and convey the real message of DPC.

One Voice

Throughout all the materials mentioned above (website, brochure, business card, content, etc.) it’s important to have one underlying theme peeking through. Is it that you’re available 24/7? Is it that you always put your patients first? Do you have a tagline you can weave in? When patients see the same message on various materials it does a couple good things: it tells them you’re put-together, and it engrains your message into their heads. Rather than just another doctor’s office, they come to identify you as the people who provide care.

So in a nutshell, what you’re trying to avoid here is sending mixed messages. If there was only one thing you could tell your patients, what would it be? Now make sure that comes across in each piece.

Visual Storytelling: Design

Small design elements can translate really well across different pieces — and go a long way toward telling a cohesive story. Let’s start with your logo. Read more

Posted by: AtlasMD

October 27, 2015

Three Ways Your Direct Care Practice Can Tell A Better Story. Part One: What You Do Matters.

1-WhatYouDoMattersAs a Direct Care practitioner, you’re doing so much more than practicing medicine. You’re telling one of the most important stories our country, and perhaps the world, needs to hear today. You’re telling the story of happiness. Of freedom. Of satisfaction. Of care. 

Your story paints a picture for healthcare patients. This picture isn’t abstract nor is it intangible. It’s vivid with color, the depth of its honesty and transparency reaching into their souls and telling them that better is possible.

In this three-part series, we’ll dig deep into some ways you can step outside your medical mindset and tell your patients a more engaging story. In return, they’ll keep coming back and sing your praises to

What you do matters.

Every interaction you have with your patients tells the story of what healthcare should look like. In it’s simplest form, this step is just about taking advantage of the foundation Direct Care was built on. It’s sticking to your word and putting your patients first in the following ways:

If you offer same day scheduling, make it happen.
Remember, your patients are probably used to waiting three weeks for an appointment, spending an hour in the waiting room, and then being shuffled right back out the door 10 minutes later. You can show them they don’t have to put up with that nonsense for another minute.

Respond in a timely fashion.
You’ve chosen to keep a limited patient count in order to make time for everyone. So since you don’t have back to back to back appointments scheduled 15 minutes apart, you likely have some form of downtime throughout your day. Use it to keep on top of patient correspondence. You might have six patients to deal with in one day, but they’re only concerned with one doctor… they want to know they’re just as important to you as you are to them. A simple response can go a long way to prove that.

Staff your office appropriately.
You don’t need a whole crew of people to man your DPC practice. You might be the only physician in it! But if you’re behind closed doors with a patient, who’s manning the front desk? The phones? Read more

Posted by: AtlasMD

September 28, 2015

The Pen and Paper Era was Accident Prone. How is Medical Tech Better?

The Pen and Paper Era was Accident Prone

“A study from the pen-and-paper era showed that 1 in 15 hospitalized patients suffered from an adverse drug event, often due to medication errors. A 2010 study (using data collected during the pre-digital era) estimated the yearly cost of medication errors in U.S. hospitals at $21 billion.” – Medium.com

Whoa.

When you look at those stats, it’s no wonder the industry couldn’t wait for a better way. Technology has done so much good in the way of standardization and reducing the margin of human errors. EMRs and the like have made it easier for docs to spend less time charting and more time actually with their patients. The benefits far outweigh any negatives, but that’s only if you use technology responsibly.

We can’t leave our jobs totally up to technology, as the story over on Medium.com illustrates perfectly. If we do, we’ll miss things like a massive accidental overdose (patient needed one pill, got 39 instead) and nobody wants to feel the guilt Nurse Levitt experienced so intensely. We’ll miss dangerous drug interaction warnings and potential allergy notifications. We’ll miss the opportunity to avoid life-threatening situations. Whether we’re in a hospital setting, or a clinic setting, this kind of attention to detail still matters. Immensely.  

We know this. And we, as Direct Care professionals, have adopted a business model that wholeheartedly embraces the very two things that can prevent errors like this from happening — even in the technology era. 

1. We’ve gotten rid of red tape and policy that does nothing but convolute the simplest of tasks. In fact, we’ve taken it upon ourselves to build the EMR that we want, and have thus turned it into a product incredibly useful for hundreds of other Direct Care practices, too. It’s based on accuracy, simplicity and ease of use. There are people working around the clock to make sure these things work together in tandem. 

2. We have time. Time to think through every prescription we order and dispense. Time to double check dosage. Time to actually pay attention to the alerts that fire when an irregularity has been electronically recognized. This gift is not something we take lightly. 

Technology can certainly make our jobs — our lives — easier and more efficient. For that we’re thankful on a daily basis. But we mustn’t forget that we are the threshold for which all medical decisions must pass. We can’t check common sense at the door in lieu of an app that thinks for us. And because we have a business model that allows us to work to the best of our abilities, we love our jobs… and therefore don’t want to just go through the motions. 

So thanks to technology, for all you do for us. But more importantly, thanks to Direct Care, for existing so that we may also operate as the best versions of ourselves. 

Posted by: AtlasMD

September 24, 2015

Medical Economics: The Rise and Fall of the Patient-Centered Medical Home.

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On paper the idea of a patient centered medical home (PCMH) sounded great. But it’s gotten so bogged down with red tape that the only thing sticking to it is doubt. At least that’s the case for PCMH early adopter John L. Bender, MD, who recently contributed his perspective to Medical Economics.

“This year I am considering not maintaining PCMH recognition. It is basically a marketplace decision. The payments from insurers to maintain my care coordinators on payroll, to continue externally reporting from my large data registry, and all the other trappings of robust PCMH just are not sufficient.”

Dr. Bender is well aware of the rise of Direct Primary Care, but he has his doubts about that, too. He warns that you don’t want to be the first, or the last to adopt a new payment model. We might argue that at this point you’ll be neither, indeed. The payment structure is working brilliantly for DPC clinics around the country, and continues to adapt to the flexibility needs of patients. Maybe its success is partially to blame for its “cult following!”

But there’s another point Dr. Bender mentioned that we’d like to address. “Whether DPC will create a reduced standard in the delivery of healthcare quality remains to be seen, and the concern for quality is perhaps the largest hurdle DPC must overcome.”

We’ll go ahead and speak on behalf of the DPC community when we say – Challenge Accepted! We know DPC presents a lot of opportunities for us, as healthcare providers, to live the life we want while providing the kind of care we always imagined – while at the same time avoiding bureaucratic policies that seem to do little more than add paperwork to the stack at the end of the day. And we didn’t go to medical school to fill out paperwork…

So we’ll press on in hopes of proving to Dr. Bender that quality is the very pinnacle of what we wake up to do every day. We make ourselves available to our patients nearly 24/7, and via nearly every communication outlet available (Skype chat, anyone?). We’ll continue to make house calls as needed, and go above and beyond to save our patients money at every turn of the bend, including on medications and procedures. We’ll develop relationships with our local medical communities to negotiate the best deals possible on external procedures like labs. We’ll continue to use our spare time to sit extra minutes with patients during their appointments, do extra research to help with their preventative care, and further spread the concept of Direct Care to everyone who will listen. We’ll continue to walk patients through their invoices line by line if they want, explaining exactly where each cost comes from (they’ll continue to not be surprised, though, because they typically know the cost in advance!).

We hope not only patients, but other physicians considering a transition to Direct Care will continue to see the value in our business model. It might seem too good to be true, but there are practices all over the country who are living proof of its validity.

Posted by: AtlasMD

September 22, 2015

Hard for You. Easy for Your Patients. Perfect.

This article over on HelpScout’s blog is all about how to write well. How easy reading is damn hard to write. Well, you’re not writers, you’re healthcare professionals… but the concept still applies.

It applies in the most basic of ways — how you communicate with your patients. You have to translate medical terminology into something your patients can understand (they didn’t go to medical school at all, remember?). You have to break it down into simple, everyday words. What you say must be easy to digest. That means getting rid of all the excess stuff. Stuff like phrases that only repeat your point rather than further illustrating your point — there’s a difference.

Like the article says, “Great writing moves you effortlessly through the words; reading becomes as quick as thought.” Which is why it’s more than what you say or don’t say. It’s how you say it.

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This whole “easy reading is damn hard” concept also applies on a deeper level of Direct Care. A level that stretches beyond writing, actually. This level is why your patients love you so much. It’s why they feel the need to tell people in the supermarket line about you. It’s because you make healthcare easy for them. You make them feel good about the decision they made to be part of the Direct Care movement. You make them feel empowered by their choice to ditch red tape and middle men. You make them healthier and more confident as they leave the tangled web that is health insurance behind.

So as you continue to provide excellent care for your patients, you’ll also continue to find your own style. Your own writing style, your own bedside manner style, your own practice style.

“Novelist Neil Gaiman once said that writers find their own voices only after they’ve sounded like a lot of other people. On the road to writing your own seminal sentences, start by studying those that have stood the test of time.”

We want to help make all this easier on you. We’ve done the legwork, the really hard stuff. We, and many others, have built Direct Care practices which have stood the test of time. So while you’re busy finding your own voice, it’s okay to use ours for a while. Get it in the DPC Curriculum. Get it through our free consulting services. We’re standing by at hello@atlas.md, excited to hear how you’re working hard to make life easier for your patients!

Posted by: AtlasMD

April 13, 2015

We Should Aim for “Crazy and Oldschool”

If being crazy means we know our patients backwards and forwards, show up at the hospital when they’re admitted, and help fill in the blanks of their medical history when our patient is unable, then sign us up.

If being old school means our doctor-patient relationships are rock solid, cradled in trust, and wrapped in endless care, then we’re on board.

Like the experience in this story told by Dr. Dhand over at KevinMD, we’re totally up for letting DPC take us back to basics.

A couple of weeks ago I was on-call and had to go down to the emergency room to see a patient. Before I entered the room, I was told that the patient was accompanied by her long-time physician who was a bit “crazy and old school.”

“Hmm … that’s strange … why would her physician be in the room with her?” I thought to myself. When I went in to introduce myself, sure enough sat next to her was an elderly physician probably in his late 70s or early 80s. After he greeted me with a warm and friendly handshake, he told me that he had practiced medicine in the local area for the last several decades. I still continued to wonder exactly what he was doing there, and this thought persisted for the next few minutes.

However, as I got further into the interview, I quickly realized just why he was sitting by his patient’s side. This doctor had cared for the patient for at least the last 30 years, was in the process of winding down his practice, but felt compelled to come and visit his patient (with no financial incentive to do so) as soon as he heard she was being admitted to the hospital. The patient — elderly herself and hard of hearing — wasn’t able to give me a complete history. But that was OK, because her doctor knew her inside out. Every little detail.

Read the full story over here and after you do, a little personal reflection of your own might be just what the doctor ordered.

Posted by: AtlasMD

April 10, 2015

Selling Your Vision

Are you starting your own Direct Care practice? Maybe just thinking about it? Either way, if you’re interested in Direct Care you have a vision in mind, right? The big picture, the overarching purpose, the ultimate goal.

Then there’s the part where you lose sight of that goal and get lost in the details. That’s okay, too… to a point.

Kevin Rose, founder of Digg, has some invaluable advice on aligning the details with your vision – and what can happen when your entire team is on board.

A team aligned behind a vision will move mountains. Sell them on your roadmap and don’t compromise — care about the details, the fit and finish. Only work with those that have (as Larry Page puts it) “a healthy disregard for the impossible,” and push everyone on your team until it’s uncomfortable.

So go. Start your Direct Care practice and do your part to change the face of healthcare. Just don’t forget to sell your vision along the way. 

Posted by: AtlasMD

March 18, 2015

Is Social Media Closing the Gap it Created in the First Place?

Technology is good for so many positive purposes when it’s put to use for the right reasons. But when it’s abused the results can be catastrophic. Take online bullying for example. It’s been linked to low self esteem, actual fights, and worst of all – suicide.

There’s a lot you can ignore while looking down at your mobile device. But can we really ignore the gap that separates the technology generation from real life eye contact? One social media platform is attempting to bridge the gap society says it created in the first place. Read more